Obvious video content will not set you apart from your competition. But we see Service based companies settle for this time and time again. What’s obvious content? This is what we do, this is our website. Could it work? Maybe. Like a cliche pick up line might work on a beautiful woman. The good news is taking the effort to tell the story of how your service can make their life better will pay off immediately for your brand.
The video advertisement concept “A clean everyone will notice” blew in during a brainstorm. I thought of people taking off their shoes out of respect for clean carpet. The humor comes in with the word ‘everyone,’ literally everyone, even thieves in the night will notice the clean.
Resist the temptation to travel the obvious road. Clever video marketing will turn your competitors jealous and you’ll be the talk of the town.